{"id":3082,"date":"2024-01-11T00:05:00","date_gmt":"2024-01-11T00:05:00","guid":{"rendered":"https:\/\/www.yourtechupdates.com\/?p=1815"},"modified":"2024-01-11T00:05:00","modified_gmt":"2024-01-11T00:05:00","slug":"ready-for-next-gen-email-security","status":"publish","type":"post","link":"https:\/\/nzinganet.net\/ready-for-next-gen-email-security\/","title":{"rendered":"Are you ready for next-gen email security? (YES!)"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/894095521?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" width=\"1920\" height=\"1080\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" title=\"US - Tech update video ready to use\"><\/iframe><\/p>\n<p>Google has unleashed a powerful new tool to make your Gmail inbox a safer and spam-free haven, and it&#8217;s called RETVec.<\/p>\n<p>But what exactly is RETVec?<\/p>\n<p>Well, let&#8217;s break it down in simple terms. RETVec stands for Resilient and Efficient Text Vectorizer. Fancy. In plain English, it&#8217;s a tool that makes Gmail even better at spotting annoying spam emails that try to sneak into your inbox.<\/p>\n<p>Did you know that the people behind spam emails can be very smart to try to avoid detection? Some use invisible characters, something called LEET substitution (like &#8220;3xpl4in3d&#8221; instead of &#8220;explained&#8221;), and intentional typos to get past our defenses. But RETVec is trained to be resilient against all these tricks.<\/p>\n<p>Google explains it as mapping words or phrases to real numbers and then using these numbers for further analysis, predictions, and figuring out word similarities. In short, it&#8217;s like giving Gmail a supercharged spam radar.<\/p>\n<p>How does this benefit you? Gmail&#8217;s spam detection rate shot up by an impressive 38% with RETVec on the scene. Plus, Gmail&#8217;s false positive rate dropped by nearly a fifth (that&#8217;s 19.4% fewer false alarms).<\/p>\n<p>I know that some of you might be wondering if there\u2019s a catch. Well, there&#8217;s a tiny caveat you should be aware of, especially if your business sends promotional emails.<\/p>\n<p>With RETVec&#8217;s increased vigilance, some legitimate emails might get caught in the crossfire. It&#8217;s a good idea to keep an eye on your email analytics to ensure your messages reach their intended recipients.<\/p>\n<p>RETVec isn&#8217;t just about better security. It&#8217;s more efficient too. Google reports that the Tensor Processing Unit (TPU) usage of the model dropped by a whopping 83%. Smaller models mean reduced computational costs and faster delivery, which is a game-changer for large-scale applications and on-device models. So, it&#8217;s a win-win situation.<\/p>\n<p>Spam is a go-to weapon for cyber criminals and now RETVec can help keep us better protected. It blocks malicious emails, keeping our data safe and our inboxes clutter-free.<\/p>\n<p>If you don\u2019t use Gmail, don\u2019t feel too left out. It\u2019s likely we\u2019ll see other email providers including Microsoft bringing similar protection in the future.<\/p>\n<p>In the meantime, if you\u2019d like us to review your business\u2019s email security, get in touch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sick of spam emails? We have details of a cool new tool to help keep us better protected.<\/p>\n","protected":false},"author":6,"featured_media":3083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[65],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you ready for next-gen email security? 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